{"id":2503,"date":"2019-05-24T11:07:09","date_gmt":"2019-05-24T09:07:09","guid":{"rendered":"https:\/\/www.intercos-investor.com\/?p=2503"},"modified":"2019-12-11T16:02:57","modified_gmt":"2019-12-11T15:02:57","slug":"next-stop-japan-intercos-targets-sleeping-beauty-after-china-and-korea-success","status":"publish","type":"post","link":"https:\/\/www.intercos-investor.com\/en\/news-and-press-release\/next-stop-japan-intercos-targets-sleeping-beauty-after-china-and-korea-success\/","title":{"rendered":"Next stop Japan: Intercos targets \u2018sleeping beauty\u2019 after China and Korea success"},"content":{"rendered":"<p class=\"detail-author\" style=\"margin: 0cm; margin-bottom: .0001pt; background: white;\"><b><span style=\"font-size: 10.5pt; font-family: 'Arial','sans-serif'; color: black;\">By\u00a0<span class=\"ezstring-field\"><span style=\"box-sizing: border-box;\">Amanda Lim\u00a0<\/span><\/span><\/span><\/b><time datetime=\"15-May-2019\"><span style=\"font-family: 'Arial','sans-serif'; color: #949599;\">15-May-2019 cosmeticsdesign-asia.com<\/span><\/time><\/p>\n<p><strong>Cosmetics contract manufacturer Intercos is looking to expand its footprint in Japan to strengthen its presence in the Asian markets, on the back of strong growth in China and Korea<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The Italian firm, which specialises in\u00a0colour cosmetics, pencils, nail polish, skincare and personal care products, exhibited at CITE Japan for the first time this year following its joint venture with Japan\u2019s Sumitomo Corporation Group in 2018.<\/p>\n<p>Make-up strategic marketing and account development VP of Asia, Anna Dato said it was imperative for the company to build its presence in Japan considering the rising popularity of J-Beauty.<\/p>\n<p><em>\u201cJapan is a leading market for prestige. Japan has been a sleeping beauty and now it\u2019s waking up again. It\u2019s very important for us to be here right now.\u201d<\/em>\u200b<\/p>\n<p>She added that the deal with Sumitomo was integral to its entry into Japan.<\/p>\n<p><em>\u201c[Sumitomo] is our vehicle for promotion in Japan. We have the same clients in common and we believe this collaboration can bring a lot to the clients.\u201d<\/em>\u200b<\/p>\n<p>She added that company was eyeing further expansion into Japan.\u00a0<em>\u201cWe are starting to be more present in the market and we are looking to expand locally soon.\u201d<\/em>\u200b<\/p>\n<p><strong>Intercos presence in Asia<\/strong><\/p>\n<p>The company currently has five commercial offices, five production sites and three research centres in Asia.<\/p>\n<p>Four of its five production sites are located in China, where Intercos has been growing rapidly.<\/p>\n<p><em>\u201cOur footprint in China is growing very fast and it\u2019s because out our make-up. Not only are they beautiful, our make-up is very high-tech. The Chinese consumer is becoming more sophisticated and they are demanding for more.\u201d<\/em>\u200b<\/p>\n<p>To fulfil the demands of the Chinese consumer, Dato expressed that it has become more important to \u201cthink local\u201d.<\/p>\n<p><em>\u201cThat\u2019s why we innovate from China as well. We don\u2019t think only from Italy to the world, we think more and more locally so we can [cater] to the needs of the local consumers. It helps us authenticate our message of innovation with a local taste.\u201d<\/em>\u200b<\/p>\n<p>Dato stressed that the company does not just work with international brands, but local players in beauty as well.<\/p>\n<p><em>\u201cAt the beginning, local brands in China addressed the lower-tier market. But today, they take pride in things being made-in-China, and local brands are becoming more prestige.\u201d<\/em>\u200b<\/p>\n<p>In 2016, Intercos partnered with South Korean retailer Shinsegae to solidify its presence in the country.<\/p>\n<p>The company has both production facilities and R&amp;D centers in South Korea.<\/p>\n<p><em>\u201cSouth Korea is the pillar to create innovation at a high level for the Asian markets. From our facilities there, we have created a lot of skin care-make-up hybrids, sun care products and skin care as well.<\/em>\u200b<\/p>\n<p><strong>Emerging trends in Asia<\/strong><\/p>\n<p>Intercos also forecasts trends it sees in the market two years in advance.<\/p>\n<p>It believes the Asian market will continue to see more products that emphasise on glow.<\/p>\n<p><em>\u201cIt\u2019s about how glow can be transformative. We see the idea of custom glow, which has a lot of layering.\u201d<\/em>\u200b<\/p>\n<p>Lipstick will continue to rise in demand, especially in China.<\/p>\n<p>Dato said the company\u2019s lipsticks with intricate embossed designs has proven to be very popular in China.<\/p>\n<p><em>\u201cIn China, the trend is now about heritage. We have interpreted heritage with high-tech innovation to make these incredible 3-D effects. We\u2019ve patented this technology so we are the only ones that can do it.\u201d<\/em>\u200b<\/p>\n<p>Additionally, the social media scene has driven the development of visually appealing products.<\/p>\n<p><em>\u201cIn a world where everything goes through WeChat or Instagram, you need to make a product that shouts innovation. It\u2019s not enough to be high-tech, the visual also needs to express that. Consumers react more with visuals and we work to deliver the message of technology from a visual aspect.\u201d<\/em>\u200b<\/p>\n<p>Lastly, another trend the company believes the market will see more of is what it dubs the \u20185G\u2019 trend.<\/p>\n<p>As 5G is defined by its technology, Dato believes it will resonate with Asian consumers.<\/p>\n<p><em>\u201cThe 4G era was about high-definition products. 5G brings us towards amplified reality. It\u2019s not just about perfection, it\u2019s also about volume, like you\u2019re popping out of the screen. For instance, its why lip gloss is coming back.\u201d<\/em>\u200b<\/p>\n<p>&nbsp;<\/p>\n<p>\u00a9 2019 &#8211; William Reed Business Media Ltd &#8211; All Rights Reserved &#8211;\u00a0<a href=\"http:\/\/www.intercos-investor.com\/wp-content\/uploads\/2019\/05\/COSMETICS-DESIGN-ASIA-May-21-2019.pdf\">COSMETICS DESIGN ASIA May 21 2019<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By\u00a0Amanda Lim\u00a015-May-2019 cosmeticsdesign-asia.com Cosmetics contract manufacturer Intercos is looking to expand its footprint in Japan to strengthen its presence in the Asian markets, on the back of strong growth in China and Korea &nbsp; The Italian firm, which specialises in\u00a0colour cosmetics, pencils, nail polish, skincare and personal care products, exhibited at CITE Japan for the [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[92,93],"tags":[],"class_list":["post-2503","post","type-post","status-publish","format-standard","hentry","category-news-and-press-release","category-news"],"acf":{"data_evento":null,"allegato":null,"attachment_ita":null,"attachment_eng":null,"attachment_mp3":null,"campi_esef":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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