{"id":2160,"date":"2018-05-07T16:11:55","date_gmt":"2018-05-07T14:11:55","guid":{"rendered":"https:\/\/www.intercos-investor.com\/?p=2160"},"modified":"2019-03-10T17:57:12","modified_gmt":"2019-03-10T16:57:12","slug":"dario-ferrari-2-beauty-summit-2018","status":"publish","type":"post","link":"https:\/\/www.intercos-investor.com\/en\/news-and-press-release\/dario-ferrari-2-beauty-summit-2018\/","title":{"rendered":"Dario Ferrari &#8211; 2\u00b0 Beauty Summit 2018"},"content":{"rendered":"<p>Pambianco TV (all rights reserved) &#8211; 7 MAG 2018<\/p>\n<p><iframe loading=\"lazy\" title=\"Ferrari (Intercos): \u201cMarchi nostri? Non se ne parla\u201d\" src=\"https:\/\/player.vimeo.com\/video\/268349456?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>Il numero uno dell\u2019azienda di Agrate Brianza (Mb) ha illustrato i pilastri su cui si basa crescita per il colosso del terzismo: \u201cNoi ci sviluppiamo attraverso l\u2019innovazione e la globalizzazione. Il nostro lavoro \u00e8 gestire la complessit\u00e0, perch\u00e9 il make-up ha un\u2019infinit\u00e0 di referenze e varianti, tanti tools, tecnologie diverse . Bisogna avere la flessibilit\u00e0 per soddisfare esigenze diverse e avere sempre idee nuove. Cio\u00e8 devo accontentare la nera americana e la geisha giapponese, e non \u00e8 scontato, perch\u00e9 significa modificare l\u2019immagine, il design, il packaging, ma anche le formule\u201d. Ferrari ha specificato che la globalizzazione \u00e8 ormai un must: \u201cL\u2019azienda ha 46 anni e nel tempo abbiamo costruito un \u2018network\u2019 in diversi Paesi, l\u2019ultimo \u00e8 la Corea. Oggi non si pu\u00f2 pi\u00f9 gestire un mercato internazionale dall\u2019italia, ma bisogna essere presenti nel Paese, fare ricerche, marketing in loco. I mercati per noi importanti sono Asia e Usa\u201d.<\/p>\n<p>A volte la crescita, nel mondo del terzismo, passa attraverso la costruzione di marchi di propriet\u00e0, ma non \u00e8 il caso di Intercos. Dario Ferrari, presidente e CEO dell\u2019azienda specializzata in make-up, ha raccontato la sua visione sull\u2019argomento a margine del 2\u00b0 Beauty Summit organizzato da Pambianco in collaborazione con Cond\u00e9 Nast Italia: \u201cNoi ci abbiamo provato tempo fa (con Madina, ndr), e abbiamo aperto negozi monomarca in Italia, ma bisognava esportare il format e crescere. Da una parte c\u2019era il fatto che i nostri clienti si contrariavano, dall\u2019altra il bisogno di acquisire competenze nel fare retail e nel gestire la comunicazione con la consumatrice. Alla fine, al momento opportuno, abbiamo venduto il marchio. E non abbiamo intenzione di ripetere l\u2019esperienza\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pambianco TV (all rights reserved) &#8211; 7 MAG 2018 Il numero uno dell\u2019azienda di Agrate Brianza (Mb) ha illustrato i pilastri su cui si basa crescita per il colosso del terzismo: \u201cNoi ci sviluppiamo attraverso l\u2019innovazione e la globalizzazione. Il nostro lavoro \u00e8 gestire la complessit\u00e0, perch\u00e9 il make-up ha un\u2019infinit\u00e0 di referenze e varianti, [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[92,93],"tags":[],"class_list":["post-2160","post","type-post","status-publish","format-standard","hentry","category-news-and-press-release","category-news"],"acf":{"data_evento":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dario Ferrari - 2\u00b0 Beauty Summit 2018 - Intercos Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercos-investor.com\/en\/news-and-press-release\/dario-ferrari-2-beauty-summit-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dario Ferrari - 2\u00b0 Beauty Summit 2018 - Intercos Group\" \/>\n<meta property=\"og:description\" content=\"Pambianco TV (all rights reserved) &#8211; 7 MAG 2018 Il numero uno dell\u2019azienda di Agrate Brianza (Mb) ha illustrato i pilastri su cui si basa crescita per il colosso del terzismo: \u201cNoi ci sviluppiamo attraverso l\u2019innovazione e la globalizzazione. 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